GIGABLOG

Recent court decisions in Europe signal that brands can no longer treat influencer classification as an afterthought.

India & Sweden have their different regulatory frameworks governing the creator economy but there are notable similarities

Learn how transparency and self-regulation are the main drivers for the professionalization of the influencer marketing space.

Learn how France tackles influencer regulation with certifications and AI monitoring as the market soars to €500M annually.

Missing #ad disclosures can cost brands billions as Shein, Celsius, and Revolve face massive lawsuits. FTC oversight gives way to class actions.

US companies protect creators with the CGA Rider, setting fair contract standards. Why is Europe without a unified framework for creators?

Discover how Gigapay streamlines influencer payments for agencies, reducing admin by 80% and enhancing creator experience for better campaigns.

Are you certain the influencers you work with know the rules—and are you confident they are following them?

The TikTok ban in the USA was short-lived. The days preceding the ban were marked by US creators opening up to their communities—perhaps a bit…

The State of Influencer Payments uncovers how agencies and brands manage influencer operations and prioritize their influencer payment experience.

Gigapay is returning to CreatorFest London 2024, ready to help brands and agencies streamline cross-border influencer payments. Come by our booth D7!

key insights from KPMG’s podcast on tax complexities of influencer marketing in Germany to help you stay compliant and avoid costly mistakes

Follow these 5 tips to leverage influencer marketing while safeguarding your brand’s image.

7 ways you can leverage trends to up your brand’s social media presence, and remain relevant.

Here's how to execute successful influencer campaigns for brands from Hannah Monds at Influential

The top trends and expectations of creators in 2024 to stay ahead in the influencer marketing game.

How to determine fair and competitive pay for your affiliates and creators to ensure successful influencer marketing campaigns.

How LoudCrowd is boosting creator revenue and brand success

Why reliability is crucial in influencer marketing and how to select dependable influencers

How to avoid common influencer marketing mistakes and achieve better ROI.

Learn about the collaborative efforts to streamline compliance and enhance industry standards within Europe.

Learn the biggest challenges for influencer marketing in 2024.

How to justify increased budgets for influencer marketing campaigns by effectively measuring ROI.

Find out which strategy—or combination—can help you achieve success in new markets.

Learn about the benefits and challenges of integrating AI into your marketing strategy.

The Council of the European Union has released new recommendations to enhance influencers' legal and social responsibility on social media.

Protect yourself as an influencer by understanding the crucial components of a brand deal agreement to ensure a fair and successful partnership.

Learn how to number your invoices to ensure your invoices are unique and easy to track for seamless bookkeeping and tax purposes.

Insights on data-driven influencer marketing with Marco Ricci, CEO of Takumi. Learn how AI, global expansion, and compliance are shaping the industry.

Learn how THG overcomes challenges, navigates regulations, and helps its clients drive revenue with influencer marketing strategies from Laura Donadio

Unsure if you should outsource your influencer marketing campaigns or run them in-house? Find out more from Cristina Oliosi.

The call for regulations to ensure transparency & protect consumers in influencer marketing is getting louder. Find out what you should be doing here.

Thinking of expanding your influencer marketing to the US? Here are some tips!

Learn the differences between European and U.S. influencer markets and the role of technology in managing influencer campaigns from Sebastian Wulff.

Interested in how to use AI for your influencer marketing strategies? Read more about how Kairos Media leverages AI in their operations.

Delve into Mike Craddock's journey from gamer and YouTuber to CEO of Kairos Media, a leading influencer marketing agency in the UK.

Discover how to pick the right MoR for your business and tips to ensure hassle-free integration

Delve into the benefits of integrating an MoR to support your business and creative professionals.

Read on to find out the fundamental role of an MoR for creative services.

Are your creators confused about VAT? Learn more about how you can help.

Introducing new dashboard features designed to enhance and smoothen your daily operations even more than before!

DAC7 data missing? Learn the crucial steps to collect and correct your data before the January 31st deadline.

Curious about getting paid as an influencer in Germany? Discover the key steps to successful and compliant collaborations in your influencer journey.

Spain's Draft Royal Decree marks the new responsibilities placed on influencers. Explore the new obligations and how influencers can adapt to them.

The Australian Tax Office is cracking down on influencers' tax obligations. Uncover the impact of the "TikTok scam” on tax compliance.

A great read for those who want to get ready with either product seeding or paid collaborations within influencer marketing!

Sergio recognised a huge business opportunity in micro-influencers when individuals solely sought collaborations with celebrities and big influencers

Explore the nuances of the Künstlersozialkasse (KSK), the financial and social security for influencers in Germany. Learn how KSK impacts you here.

Learn how SocialPubli started working with influencers even before Instagram or Facebook existed. Today they work with the biggest agencies in Spain.

Lil Miquela, Shudu.gram, and Itskamisworld are amongst the influencers that will start being regulated by the FTC in the USA. Learn more about it.

Discover how Gigapay transforms creator onboarding for a hassle-free, efficient process. Join us and elevate your creator experience today!

People think that being a creator is easy, but Nino & Julia, our next guests tell us how hard it is to do everything by their own.

Explore 6 key influencer partnership types and learn how to work, partner, and pay influencers effectively for brand growth.

Jesica Alcalde, gives us the 3 main reasons why brands stop working with creators in any niche.

Explore the world of influencer marketing, 'deinfluencing', its legal aspects, FTC regulations, and more in Gigapay's new Legal Lingo post!

Boost influencer relationships with Gigapay: easy onboarding, timely payments, legal compliance, invoice streamlining, and support.

From disclosing brand relationships to country-specific regulations, learn how to stay compliant and avoid potential penalties and fines.

Streamline your influencer payments with Gigapay. Discover how this platform simplifies payouts in influencer marketing.

Discover The Goat Agency's efficiency transformation with Gigapay, streamlining influencer payments.

Dive into the evolution of influencer payments. Discover current trends, the role of technology like Gigapay, and future shifts in this space.

We sit down with Lucía, Co-founder of TATAM Digital and an influencer herself, to share with you her best tips for successful collaborations.

Explore the impending changes in France's digital landscape with new legislation aiming to regulate influencer marketing.

Are you a brand needing to speed up the onboarding process for influencers? Find out how Gigapay can help streamline your process in seconds.

Navigate influencer payments like a pro with our comprehensive guide. Learn solutions for efficient payment processing and tax compliance. Read now!

Establishing Clear and Transparent Compensation for Successful Influencer Partnerships

A quick free guide on how to land paid deals with brands based on advice from a real creator.

Plan your influencer partnerships carefully by defining scope, duration & content rights in an agreement. Download our eBook to learn more.

Are you interested in the creator economy and are curious about the future? Look no further than Gigapay's newly launched Creator Community.

At The Venture City summit 2023, Gigapay had the pleasure of connecting with Mission One Capital and its founder Kiel Berry. With a successful career in investment banking in New York and London, and even traveling the world as the EVP of Linkin Park's Machine Shop Co., Kiel Berry brings a wealth of experience and insights to the table.

Let's play a game to introduce our next guest: Which one is true? Can @memetix deadlift 110 KG or did the Police knock on his door recently? If you are curious to know, and get some pro tips on how to grow your TikTok, read our latest interview with one of Sweden's top TikTokers, Tim, the man behind @Memetix!

To create a successful influencer marketing strategy, it's crucial to treat content creators as valuable colleagues and build positive relationships with them. In this blog post, we'll share five tips for building a thriving work environment that benefits both your influencer marketing strategy and your content creators.

Gigapay attends Venture City summit and interviews Jeanine Suah, Head of Community at Brex, who shares insights about their all-in-one finance tool supporting venture-backed startups. With a community of over 10,000 founders, Brex adds value through introductions, resources, and opportunities. Jeanine emphasizes in-person connections and her personal success as a LinkedIn influencer. TVC and Brex are making a real difference in the startup community.

Our next guest, Wulf, the creator behind @wulfsliv, with more than 246K followers, shares his experiences as a content creator, including brand partnerships, collaborations, and the perks of being recognized on the street.

Collaborating with an influencer is not always as easy as it seems and may require you to think outside of the box. The type of agreement you need will be influenced by the relationship between you two. Taking the time to create a comprehensive agreement will set the stage for a successful collaboration. To ensure a smooth process, it's essential to keep in mind key factors when planning to work with an independent worker. Brands tend to work with influencers providing services as independent workers.

Mário Sérgio Rodrigues has been announced as the new Head of Marketing at Gigapay. Mário will be coordinating Gigapay’s marketing operations and building a team of marketing professionals to develop and execute marketing strategies focused on expansion and awareness of Gigapay. 

Agreements are key for brands working with digital creators. Starting or already collaborating? Learn how and why to draft proper contracts.

Learn about the tax implications for online content creators and marketplace traders. HMRC's latest crackdown could affect those unaware of their tax obligations. Find out more here.

Zimpler and Gigapay teams up to provide a hassle-free payout management system for influencers and content creators.

Here are a few reasons DAC7 is a good thing for European marketplace businesses.

Workbee made a simple API wrapper for Gigapay's APIs. It’s going to help make your work with Gigapay's API easy, fast and efficient.

Here is a comprehensive insight on how the gig economy works, including pros and cons that skilled workers and businesses face.

This guide exposes everything you must know about the new DAC7 Directive, and how to prepare before its activation.

Adrecord is an affiliate network that was founded in late 2009 here in Sweden. Like many of our clients, they needed a new way to pay.

The creator economy is now enabling thousands of people to live their childhoods dreams. Here's everything you need to know about the economy

DAC7 is a new directive imposed on digital platforms by the EU council. This article will give you a quick insight on DAC7, and why you should care.

Want to run an influencer campaign without spending big? Here's a quick guide on how to reduce influencer marketing cost.

By 1st January 2024, data will need to be reported for DAC7. Here's what DAC7 means for the creator economy, and to digital platforms and creators.

Outsourcing content creation can help businesses access a wider pool of talent and expertise, and scale their content production efforts efficiently. To outsource effectively, businesses should identify their needs, find the right creators, set clear expectations and goals, provide necessary resources, consider budget and payment, and manage the relationship. Using a platform like Gigapay can help streamline the payment process and make it easier for businesses to pay creators all over the world.

Are you digital marketer or an influencer marketplace or agency? Then it's vital to keep an eye on these latest influencer marketing trends.

Want to run an influencer campaign without spending big? Here's a quick guide on how to reduce influencer marketing cost.

The creator economy is a rapidly growing industry that is changing how we think about work and creativity. From online content creators to independent artists, the creator economy is empowering individuals to turn their passions into profitable careers.