Why an MOR?
The strategic choice for a scalable creator program
Move beyond simple payout automation. An MoR model protects your margins and removes the administrative burden from your finance team.
Legal Status
Vendor Setup
Compliance Load
Tax Reporting
(MoR)
Gigapay is the formal payer.
One single vendor entry.
We automate the vetting.
We handle the applicable reporting.
Traditional APs (e.g. Tipalti)
You are the formal payer.
1,000+ entries in your ERP.
You verify every tax form.
You own the filing risk.
PSPs (e.g. PayPal)
You are the formal payer.
Manual records per recipient.
Limited vetting automation.
No native reporting layer.
Merchant of Record explained
How Gigapay works
Collaborate with your global creator network through one trusted entity who takes on the primary administrative and legal responsibilities.
Keep your marketing operations flowing while Gigapay handles applicable tax reporting.
Client initiates a payout
Your team triggers a payout for one or thousands of creators via our dashboard, CSV upload, or directly through our Gigapay API.
Transaction between you and Gigapay
Once the assignment is approved, you pay one consolidated invoice to Gigapay. A single transaction occurs between your organization and the MoR.
Gigapay buys and resells the service
We buy the creative service from the creator and concurrently resell that service to you. This structure formally establishes Gigapay as the formal payer.
We handle the payout compliance
We handle the identity vetting (KYC/KYB), self-billing, and applicable tax reporting.
Built into every workflow
The infrastructure behind every payout
Gigapay handles the operational layer that most platforms leave to you – compliance, payouts, and creator experience included.
Global Payouts
Pay creators anywhere as easily as you pay them locally
Expand your creator network to 65+ countries without opening local entities or researching foreign bank rails. We handle the currency and the complexity.
Tax on auto-pilot
Audit-ready data, automatically captured
Tax compliance shouldn’t be a manual task. Our engine captures the right data at the onboarding, ensuring your organization stays protected.
Creator Support
You own the relationship, we own the support
Don't let your marketing team become a payout help desk. We provide high-touch support so your creators stay happy and focused on their brief.
Operational bridge
One solution,
flow for every department
The Merchant of Record model is the bridge between experimentation and control, allowing your entire organization to move at the same speed.
High-rigor oversight and audit readiness
Eliminate vendor sprawl and regulatory risk
Stop onboarding 1,000 individual creators as suppliers. By managing exactly one vendor relationship, you slash administrative overhead and transfer the legal burden of identity vetting and tax data collection to us.
- WPP Media: 80% reduction in invoice management workload.
- ISO 27001 certified and GDPR compliant infrastructure.
Agility, ROI, and creator relationships
Scale campaigns without procurement bottlenecks
Launch influencer campaigns in 60+ markets with total confidence. Focus on content strategy instead of chasing W-9s or IBANs. Our Merchant of Record model allows you to unlock high-ROI nano- and micro-influencers who were previously "too expensive" to manage.
- 10x ROI after unlocking nano- and micro-influencer tiers.
- 3x the campaign volume without growing the internal team.
Scalability and clear contractual guardrails
Build a scalable, audit-ready supply chain
We provide your legal team with a clear counterparty for every transaction. Gigapay assumes primary responsibility for applicable tax reporting (DAC7, KU14).
- One vendor contract for 65+ markets.
- Structure that formally establishes Gigapay as the formal payer.
Speed of payment and ease of use
Give your talent the best experience in the market
Creators love Gigapay because it removes their administrative pain. No company or VAT number is required to get started, and funds are delivered via local rails in seconds.
89 NPS (Net Promoter Score) from verified creators.
Customer stories
Our clients said it better
Christina Oliosi
Brand Activation & Social Media Team Lead
Martin Leiva Godoy
Global Senior Manager, Business Excellence at The Goat Agency
Theres Enbuske
Influencer Marketing Manager
How it works
Pay 100s of creators, in minutes
Batch
Upload a spreadsheet with creator name, email, and payout amount. That's the only input your team ever needs to provide.
Payout
One click triggers all payments simultaneously. You receive a single consolidated invoice.
Flow
Your campaign is done. We handle everything after: creator support, compliance monitoring, and applicable tax reporting across every market.
Gigapay suite
Built to scale creator operations
Gigapay creates a system of vendor automation, compliance guardrails, and global payouts so you can move fast and safely.
Hand over the onboarding
Work with creators of all entity types without having to do the KYC/KYB yourself.
Pay creators anywhere
Scale your campaigns to 60+ countries with one click.
Keep creators happy
Offer an elite experience (NPS 88): instant payouts, self-service, and support.
Automate payouts end-to-end
Scale with an API-first engine that plugs into your existing tools fast and easy.
FAQs
Is Gigapay a payment service provider (PSP)?
No. We are a Merchant of Record. Unlike traditional tools like PSPs or Accounts Payable Automation (APs), we become the formal counterparty in the transaction, assuming the administrative and legal responsibility for the payout.
How is Gigapay's service compliant?
The model is built on a "Concurrent Transaction" structure, where we buy the service from the creator and concurrently resell it to you, making us the legal counterparty on both sides. This mirrors how distributors and resellers operate in complex global supply chains, and is recognized by tax authorities in the markets where we operate.
How does this eliminate vendor sprawl?
Because we act as the MoR, you only onboard one vendor (Gigapay) in your ERP. We handle the thousands of relationships and tax IDs behind that single entry.
What is the scope of "applicable tax reporting"?
We handle the filings required of us as an MoR, such as DAC7 in the EU and KU14 globally. If a tax authority has questions regarding these payouts, Gigapay is the first point of contact.
Do you perform tax withholding?
We perform withholding and social fee reporting specifically for Swedish creators. For all other markets, we currently operate where compliant payouts can be made without creating a withholding obligation for you.
